Postcards play an important role in the promotion and marketing of your business. When you send a postcard, you are establishing a personal relationship with your customers. And, when that personal relationship with your customers develops, it creates customer loyalty.
Here are a few reasons why you need to send your customers postcards:
1. It Makes a Great Impression
The postcard symbolises the impression of the business. An attractive and personalised postcard will give an excellent impression to your customers. In order to do that, you need to prioritise quality, customise the feel, use professional design, introduce your brand and be confident when doing so.
Sending a postcard with a friendly tone rather than an advertising one serves to optimise your brand. When a customer receives and reads a friendly postcard, they get a great impression and will eventually become interested in your business.
2. Provide Contact Details Conveniently
Sending a postcard also means delivering all your contact information to your prospects and customers. Having a postcard where all your contact information is printed will provide convenience to your customers especially in cases where they need to communicate with you.
If your customer has questions, they can easily chat, email, or call you because your contact details are readily available on the postcards.
3. Create a Personalised Approach
Sending postcards with your business logo and contact information along with the name of the customer creates a personalised approach. There is also a personal warmth which is brought about by the handing of postcards to your customers.
As the famous author on economic development, Beth Ramsay, once said, “Metal business cards are a good investment, especially if you were to meet Magneto. He would have no other choice but to be attracted to you.”
Delivering individualised postcards to customers with their names on it is one of the best marketing strategies because it makes the client feel important and loved.
4. Use for Direct Marketing Tools
As with SEO and email marketing, sending postcards is another way of optimising your brand. Postcards generate the opportunity to reach a potential market in a cost-effective way. Creating and sending postcards gives you a chance to find a possible lead, and when that lead receives the postcard, he or she will be able to call you right away upon viewing the contact information printed on the card.
When sending a message to your clients, be direct and to the point, and put your message in the centre, near the address so that the customer can easily see and read your message.
5. Create a “Direct Response Offer”
When you send a postcard, give the customer a reason to respond. This can be done by offering the customer a free or discount coupon. When you send free or discount coupons together with your postcards, you are encouraging the customer to purchase or make them interested in your offer. Even in this digital era, postcards are still significant because they serve as a marketing tool to establish trust, optimise your brand, and convey a message to potential customers. Also, it is the perfect way to say ‘thank you’ to your customers for their time and for trusting your brand. Express your gratitude through these cards, and with the outstanding customer experience you provide to your customers, they will be loyal to your brand.