Sales Team Systems Architecture Leads to Improved Analytics & Performance

Client

Multi-business Company

Challenge

  • To plan, design and implement a data management system to inform the functions and activities of inbound and outbound sales teams.
  • To create a management solution to streamline leads and sales deals.

Solution

  • Transformation of data across systems and platforms to enable analysis and performance tracking.
  • Creation of an internal employee dashboard to track performance against key performance indicators.
  • Development of a framework to handle sales deals and lead pipelines.

Impact

  • Advanced analytical models enable the organisation to learn from previous sales campaigns and activities and to use prescriptive analytics to forecast future sales and projects.
  • Data analytics assists the organisation in understanding and informing decisions and actions relating to the allocation of resources, leading to improved productivity and sales performance.

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